About Me
Hi! I’m Alex.
In my other business I am a licensed professional counselor. Through coaching, I get to embrace wellness advocacy and support clients toward thriving connections.
Although therapy informs my work and is what inspired me to expand into coaching - counseling and coaching are different modalities (scroll down to see why that’s important).
I’ve always been passionate about helping others. I started my career in the fitness industry and quickly recognized the larger need for more focus in the mental health space as well. I love working with people, I’m naturally curious, and feel drawn to human stories.
My coaching business developed out of a desire to continue expanding my work through supporting clients where they are at, a space I wish I had access to throughout my own relational journey.
Our relational connections are developmental, constantly changing and growing.
In my own life, I’ve done relationships a lot of different ways. Changing seasons and self-discovery inspired times of exploration and experiences that have shaped the way I support others. What I’ve found is that although each relational story and structure is unique, the underlying parts of intimate connection are mostly the same.
I see my role as a compassionate but challenging guide. Client goals are my priority. You’re the dreamer & the narrator - I’m the encouraging support. Coaching blends the best of my personality and skill set. It is goal focused, direct but empathetic, deeply relational, and always oriented toward meaningful change.
I’ve got a no-bullshit personality, so if you’re ready to break unproductive cycles and create lasting change - you’re in the right place.
Coaching vs. Therapy (And Why It Matters)
I offer coaching and I’m also a licensed therapist. However, I do not accept new therapy clients through this business. Check out the differences.
Understanding the distinction helps ensure:
Clients get the support that’s best suited to where you are now.
We stay in ethical, legal, and transformational alignment.
Focuses on healing from past trauma, emotional wounds, and mental health challenges.
Involves professional diagnosing and treating mental health symptoms and disorders.
Appropriate for clients with anxiety, depression, trauma, or emotional dysregulation.
Open-ended in structure and timeline, often dependent on diagnosis.
Therapist is a licensed mental health provider.
Seeks to restore functioning with priority on stabilization.
THERAPY
Focuses on growth from a stable baseline toward goals, clarity, individual and relational wellness.
No diagnosis, no mental health treatment. Coaches don’t work with mental illness or crisis states.
Appropriate for high-functioning individuals and couples seeking transformation, not treatment.
Time-limited and results-focused, often using structured programs or packages.
Coach is a guide focused on accountability and practical change.
Seeks to optimize connection and performance.
COACHING
Important Note: I do not take on therapy clients in this business. Coaching is a separate service, under a separate LLC, with a distinct approach, structure, and purpose. If clinical therapeutic concerns fit where clients are currently, they will not be an appropriate fit for coaching. Clients who feel therapy is their desired treatment may either visit my counseling website for those services, or I am happy to suggest another clinical therapist. Clients who choose coaching services are not eligible to switch during our work together and be seen through my counseling business.
*Because I am a Licensed Therapist in Texas, I can only legally treat clients for professional counseling services who reside in Texas.
Coaching clients can be seen virtually, from any location.
Institute for Relational Intimacy: Consensual Non-Monogamy
Gottman Level 1
Integrative Mental Health Professional